E-Commerce giant – Myntra will be changing its existing logo following a complaint by a women’s rights activist.

The complaint by the women’s rights activist – Naaz Patel, stated that the current logo of Myntra was offensive towards women.

Naaz Patel had filed the complaint with the Mymbai Cyber Police in December last year.

Naaz Patel demanded removal of the Myntra logo and threatened action against the company if it failed to implement the suggested changes.

In her complaint, Naaz Patel alleged that “the overall placement of the colour scheme” of the letter ‘M’ in the logo was “obscene to the eyes of any person of normal prudence” and claimed it was “deliberate placement of the colour scheme” to “depict a woman’s vagina and such is again highlighted with the colour scheme of depicting her legs spread out in a suggestive manner”.

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Meanwhile, facing severe pressure from several quarters, the management of the e-commerce brand has decided to revise and change its logo.

“Pursuant to our meeting, we wish to inform you that we have decided to revise the Myntra Logo,” Myntra informed the police in a letter.

While Myntra in their letter to police said they would “soon take necessary steps to revise the logo on the website and app”, they noted they would be able to start using the new logo in their packaging and marketing material after exhausting their inventory of “physical pre-printed material with existing logo across India”.

On the other hand, the social media is flooded with messages over the complaint and Myntra’s decision to change its logo.

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