Northeast Purbashree
A view of Purbashree.

North Eastern Handicrafts & Handloom Development Corporation Ltd (NEHHDC) has relaunched ‘Purbashree’, a shop for the Northeastern region’s various handloom and handicraft products.

North Eastern Handicrafts & Handloom Development Corporation Ltd (NEHHDC) is a Central Public Sector Enterprise under the Ministry of Development of the Northeastern region.

It is an apex body with a mandate to develop and promote North Eastern Handicrafts and Handlooms.

The NEHHDC has been spearheading various activities which relate to development, production, promotion and marketing viz., training and design development, skill up-gradation, capacity building, awareness generation amongst artisans and weavers, marketing and exports.

Northeast

Its has its own chain of retail outlets by the brand name ‘Purbashree’, which is a one-stop-shop for handloom and handicraft products of Northeast covering all 8 states namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura.

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The organisation sources handicrafts and handlooms products from the artisans and weavers across the region and retails the same through its chain of emporiums located at Shillong, Guwahati, Kaziranga, Delhi, Kevadia (Gujarat) and now in Kolkata.

Brig. RK Singh (Retd.) Managing Director of NEHHDC, while interacting with the media said, “It gives me immense pleasure to inform you that today we are here to reopen our showroom and return to the beautiful city of Kolkata (The City of Joy), as part of the ongoing Azadi Ka Amrit Mahaotsav.”

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“We are attempting to showcase the rich heritage & culture of the various states of Northeast India.”

“We have on offer an exotic range of handicraft and handloom items which have been hand-crafted and weaved by the skilful artisans which will now be available for sale at our Purbashree Emporium, Dakshinapan Shopping Complex 2, Dhakuria, Gariahat Road South, Kolkata,” Brig Singh said.

“In addition to this, we will like to use this showroom to promote ‘Craft Tourism’ in the NE region and thus urge the nature-loving people of Kolkata & West Bengal to please come and explore the untapped treasures of Northeast,” he added.

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