Critically acclaimed actor Adil Hussain was on Thursday announced as the mentor and brand ambassador of PickurFlick, a digital platform that supports independent cinema.
“It is across formats – short films, feature, documentary, anything that is non-studio. We have even worked with grassroot filmmakers and first time filmmakers. It’s the content and intent that we look for. We look at the craft of filmmaking and story,” Abhishek Sinha, founder and CEO, PickurFlick, said in New Delhi.
Unlike most digital platforms, PickurFlick doesn’t have a subscription model.
“As a viewer you can watch the films anytime you want to and submit films whenever. Most of the content is free. There is some premium content which is on pay per view basis,” said Sinha.
Sanjay Sarma, Brand consultant, founder, Design Worldwide, and advisor to PickurFlick, said, “We wanted to provide a platform to independent filmmakers who never get a platform to present their ideas in a way they would want to because of lack of finances or not finding theatres to release.
“We have heard of so many films that have done well in the international circuit. We want to watch them but we don’t know where. That is one problem that it solves. It gives a platform which is completely transparent.”
Another advisor and National Award-winning filmmaker Utpal Borpujari added, “The effort is to create a platform and connectivity between the audience and films which do not have a platform to be shown. We have films like ‘Village Rockstars’.
“If a film like that is released in Delhi then maybe only 30 people will turn up for each show. But there are many people across India who can watch it with people within comfort of their home. So that way such platforms help films to reach their target audience. I don’t think volume of that audience is small,” he said.