Guwahati: The Assam Tourism Development Corporation (ATDC) has entered into a strategic partnership with BigTree Entertainment Pvt. Ltd., the parent company of BookMyShow, to position the state as a premier hub for global music concerts and live entertainment.
Officials signed the Memorandum of Understanding (MoU) in the presence of Assam Chief Minister Himanta Biswa Sarma in Guwahati.
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Chief Minister Sarma described the collaboration as a โnew chapterโ in Assamโs cultural evolution, highlighting growing faith in the stateโs potential to host large-scale international events.
Under this agreement, BookMyShow will serve as the exclusive ticketing platform for upcoming concerts in Assam. The partnership aims to streamline ticketing and enhance the audience experience across future events.
Sharing the news on X (formerly Twitter), the Chief Minister posted: โTicketing made seamless! Assam is set to be the next big concert and events destination, and the one-stop destination for all tickets will be @bookmyshow!โ
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This development follows the Assam Cabinetโs approval of the stateโs much-anticipated Concert Economy Policy in December, which lays out a blueprint to elevate Assam as a key player in Indiaโs entertainment landscape.
As part of the policyโs rollout, Guwahati will host a mega concert on December 5 featuring Grammy-nominated American singer Post Malone.
“In December, Guwahati will host a mega concert that will rival similar events in our neighbouring state, Meghalaya,” Sarma added.