ITC’s Fabelle Chocolates, acclaimed for creating unparalled chocolate experiences, unveiled its latest offering ‘Fabelle La Terre’a creative rendition of 100 percent Earth Positive chocolate.
Ahead of Diwali, the brand has unveiled a one-of-its-kind, unique chocolate variant.
The new chocolate variant is aimed at the growing consumer trend of indulging in products from trustworthy brands that offer safety and hygiene while embedding a positive environmental impact at the core.
In the backdrop of consumers’ evolving preferences and its resolve to create a positive environmental footprint, Fabelle has decided to present them with guilt-free indulgences in the form of an Earth Positive chocolate.
Fabelle La Terre is inspired by the nature and re-imagines the planet Earth in a praline format made with only two ingredients, Indian cocoa from Idukki Mountains in Kerala and Honey from Karnataka.
The chocolate has been hand crafted with 100 percent Indian origin chocolate filled with 33 percent honey.
The chocolate’s conceptual simplicity translates into an uncompromised, multi-textural, multi-sensorial chocolate experience by Fabelle’s Master Chocolatiers’ distinguished capability for creating unique blends and flavour.
The Indian Cocoa bean, known to have acidic notes and leave a harsher, bitter after taste has been masterfully paired with Karnataka honey, known for its pleasant, floral taste notes to balance, complement and bring alive the true flavours of both ingredients.
In appearance, Fabelle La Terre praline represents earth elements. The shell which is made of 100 percent dark chocolate represents Earth’s surface, encasing a blend of cocoa and honey, representing abundance of water on the planet as it makes up 3/4th of Earth’s surface.
Since honey has a unique property to remain fluid even at low temperatures or in the refrigerator, it also makes it an ideal ingredient to enliven the concept.
Along with the positive impact on the environment and rich taste, this chocolate is also gluten free, nut free, lactose free, with no artificial ingredients, no preservatives and is also a vegetarian product.
A box of 10 Fabelle La Terre pralines will be available at a price of Rs 1,500 and will be available on made to order basis to start with, across all top 6 metros.