Flipkart announced that it will kick off the country’s festive season with the 8th edition of its biggest flagship event The Big Billion Days (TBBD) from October 7-12, 2021.
The 6-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands and e-commerce ecosystem partners celebrate the upcoming festive season.
In a first-of-its-kind, non-Plus customers will be able to gain early access by redeeming 50 earned SuperCoins on the Flipkart app.
This year, The Big Billion Days will bring forth several new opportunities for homegrown brands and sellers to celebrate with consumers across the country, from metros to Tier 2 cities and beyond, Flipkart said in a statement.
Over the past year and a half, Flipkart’s focus has largely been to build and aid a collaborative and democratic retail ecosystem for MSMEs to revive and revitalize their businesses.
Flipkart has left no stone unturned in bringing value to consumers in every part of the country by expanding
choice and bringing the prowess of technology to all.
This year will see a host of new launches, games, interactive videos, live streams and rewards throughout TBBD. Consumers can expect a special and immersive shopping experience, like never before.
Announcing the launch of The Big Billion Days 2021, Kalyan Krishnamurthy, CEO, Flipkart Group, Flipkart said, “Every year, The Big Billion Days marks the beginning of India’s festive season and each time we set out to deliver the best possible experience for all our consumers, sellers and brand partners.”
“Over the past year, in collaboration with our ecosystem partners, we’ve worked towards creating opportunities that revitalize consumer sentiment in these challenging times and revive India’s economic growth.”
“Flipkart’s commitment to providing value to consumers, opportunities for growth for MSMEs, sellers and our lakhs of Kirana partners, and employment generation through e-commerce, goes to show how the country has embraced ecommerce over the past year and a half and The Big Billion Days is our way of giving back to the
community and enthuse the festive spirit across the nation,” Krishnamurthy added.
Flipkart continues to strengthen its seller base and is on track to have 4.2 Lakh sellers on its platform by December 2021, the statement said.
Currently, the Flipkart Marketplace supports digital commerce for 3.75 Lakh sellers.
Flipkart has already onboarded 75,000 new sellers on its platform over the last few months as MSMEs, and small business entrepreneurs continue to be enthused by the potential of e-commerce ahead of the festive season.
As e-commerce becomes more personalized for consumers across the country, the ‘Kirana Delivery Program’ initiative has helped onboard local general trade stores as delivery partners.
This year, more than 1,00,000 Kirana partners from across the country from regions including Bareilly (Uttar Pradesh), Khammam (Telangana) and Junagarh (Odisha).
In an attempt to bolster local economies, Flipkart has also been assisting kiranas with knowledge, expertise, experience and technology to make millions of deliveries in a safe and timely manner.
Through these new offerings, kiranas can avail instant credit at zero cost, through a seamless digital onboarding process and get credit up to 5 lakhs with an interest-free period up to 30 days.
During The Big Billion Days, Kiranas and retailers will have access to EasyEMI to make purchases affordable with incentives on transactions to further lower the interest on the EMI.
Flipkart, in partnership with Axis Bank and ICICI Bank, will offer 10% instant discount on Credit & Debit cards, along with assured cashback on wallet and UPI transactions through Paytm, making affordability even more accessible for consumers across India.
Flipkart will also facilitate no-cost EMIs from its brand and seller partners on a wide range of products — across 18 leading EMI options such as Axis Bank, Bajaj Finserv, HDFC Bank, ICICI Bank, SBI and others.
Flipkart Axis Bank Credit Card is being offered as ‘Lifetime Free’ for the first time. Customers can get 5% Unlimited Cashback and additional discounts.
Big Billion Day themed Gift Card, a first-of-its-kind product, is going live for customers to purchase and add to their wallets before the sale begins.
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As part of the ‘Big Billion Days Specials’, exciting offers are slated on limited edition products across categories including Mobile, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery, etc.
Flipkart has built over 100+ new partnerships with brands across categories to bring forth a wide assortment of 10,000+ new products to ensure there is something special for every kind of shopper.
Consumers will also get to utilize their ‘SuperCoins’ as they shop on the platform to get ‘Rewards Pass’ for never-before deals and up to 2,000 bonus coins for additional shopping.
The ‘Big Billion Days Dhamaal’ is a live stream that will be aired for 1 hour daily at 8 PM on the Flipkart app, beginning 1 week before the Big Billion Days, giving users an interactive experience with an array of celebrities and influencers, with a chance to shop and win multiple rewards as part of the show.