As part of its MeraPehla Smartphone program, Bharti Airtel (Airtel) on Friday announced yet another innovative initiative to enable customers to upgrade to quality smartphones and enjoy a world-class digital experience on its high-speed network.

Airtel will offer an attractive cashback of Rs 6,000 to customers who purchase a new smartphone priced up to Rs 12,000 (appx.) from leading brands, the company said.

“Over 150 smartphones are eligible for this benefit.To know more about the initiative and the list of eligible handsets visit,” said a statement issued by Airtel.

To avail Rs 6,000 cashback benefit, a customer needs to recharge with an Airtel prepaid pack of Rs 249 or above continuously (as per pack validity) for 36 months.

The customer will receive the cashback in two parts – the first installment of Rs 2,000 after 18 months and the remaining Rs 4,000 after 36 months.

For example, a customer opts for a device priced Rs 6,000.

Sheen joys generous data quotas and unlimited calling benefits with every Airtel repaid recharge to unlock a superior smartphone experience.

At the end of 36 months, with an attractive cashback benefit of Rs 6,000, the customer gets back his/her entire investment in the device while being able to stay digitally connected.

Customers opting for this program are also eligible for a one-time free screen replacement by Servify in case of damage.

This offers an additional cost benefit up to Rs 4800* (*estimated cost of screen replacement for a Rs.12,000 Smartphone).

Once the customer is on an eligible recharge pack, the screen replacement enrollment can be done on Airtel Thanks App within 90 days period.

Along with unlimited calling and generous data benefits, customers enjoy a range of exclusive Airtel Thanks benefits with their prepaid recharges.

These include free Wynk Music subscription and 30-day trial of Amazon Prime Video Mobile Edition.

According to Shashwat Sharma, Director – Marketing & Communications: “Smartphones are now a basic need, especially in the post=pandemic world, as customers look at accessing a range of services digitally.”

“As millions of customers across India aspire for a quality smartphone for good online experience, our ambition is to make it easier for them to own the device of their choice. We will continue to bring to market a range of interventions as part of this innovative program and enable customers to get on to the digital highway.”

Airtel’s high-speed 5G ready network reaches every corner of India allowing customers to stay digitally connected on the go.

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