Assam Tourism (ATDC) on Monday released its another ad film featuring ‘brand ambassador’ and ‘Quantico‘ star Priyanka Chopra as part of the ‘Awesome Assam’ campaign.
The video, where the Assam Tourism’s brand ambassador is seen promoting the natural resources of Assam, matching steps with Bihu artistes wearing mekhela-chador, has already received 11,000 viewers after its release till filing of this report.
The swift and scenic flowing rivers including the Brahmaputra, exotic wildlife, tea gardens, verdant flora & fauna, natural beauty of Assam, its gorgeous landscape, the riverine island, rich traditions, culture, music, generous people and food items of the State have been highlighted through the video.
According to information, the ad film starring Priyanka Chopra has been conceived and produced by the YAAP-Crayons Advertising collaborative team.
“While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next three days,” AdAge India quoted Rondeep Gogoi, ECD, Crayons Advertising, as saying.
— Himanta Biswa Sarma (@himantabiswa) October 15, 2018