IMPHAL: In preparation for the upcoming Lok Sabha elections, the Manipur state election commission (SEC) released guidelines for the media on Wednesday (March 27).

The guidelines emphasize the prohibition of election campaigns based on communal or caste lines, in accordance with election rules.

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It urged the press to refrain from publishing reports that may incite feelings of enmity or hatred among people based on religion, race, caste, community or language.

Manipur is set to conduct elections for its two parliamentary constituencies, the Inner Manipur Lok Sabha seat, and the Outer Manipur Lok Sabha seat, on April 19 and 29, respectively.

The guidelines stress the duty of the press to provide objective reporting on elections and candidates.

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Newspapers are cautioned against engaging in unhealthy election campaigns, exaggerated reports, or biased coverage of candidates or incidents during the electoral process.

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Furthermore, the guidelines emphasize the prohibition of publishing false or derogatory statements about the personal character or conduct of any candidate, as well as the importance of refraining from publishing unverified allegations against candidates or parties.

The press has also been warned against accepting any form of inducement, financial or otherwise, from candidates or parties, and is prohibited from indulging in canvassing for a particular candidate or party without providing the right to reply to opposing candidates or parties.

Additionally, the press is instructed not to accept or publish any advertisement at the expense of public funds promoting the achievements of a party or government in power.

It is mandated that newspapers adhere to all directives issued by the election commission, returning officers, or Manipur chief electoral officer (CEO).

Furthermore, any marketing initiatives or special editions should be clearly labelled as such to distinguish them from regular news reports.