Classic Legends Pvt. Ltd., manufacturer of Jawa motorcycles, recently partnered with the Indian Navy on its #RideToGiveBack programme.
The riders were on a quest to meet and inspire the youth from schools and colleges of the entire region and raise awareness about the Indian Navy as well as national unity.
During the 25-day grueling ride, the bikers visited Tawang, Bumla Pass, Kohima, Agartala, Shillong, Cherrapunji, Kaziranga and Imphal, exploring these remote and exotic places which tested the mettle of both man and machine.
The journey of Jawa riders was flagged off from the Jawa dealership in Guwahati, said a press communiqué.
Jawa takes pride in its #ForeverHeros campaign launched in support of the Indian armed forces.
As a part of the #ForeverHeros campaign, Jawa donated the proceeds amounting to Rs 1.5 crore from the auction of their first 13 motorcycles to the Armed Forces Flag Day fund, which is dedicated to the welfare of children of the martyrs of the armed forces.
Jawa has also contributed to the reconstruction of a community hall for the families of the martyrs of the Kargil conflict in Leh, it added.
This partnership with the Indian Navy also falls under the ambit of #ForeverHeros and #RideToGiveBack initiative of the Jawa Motorcycles.
Jawa believes that the efforts made by the intrepid navy men to reach out the youth of Northeast India will increase their awareness and will have a hugely positive effect on the future lives of the youth in the Northeast.
Classic Legends Pvt. Ltd. is an Indian company established a couple of years ago, to re-introduce iconic marquee motorcycle brands in the market.