Arunachal Governor BD Mishra and the First Lady offering prayers at Malinithan in Lower Siang district.
Arunachal Governor BD Mishra and the First Lady offering prayers at Malinithan in Lower Siang district.

The First Lady of Arunachal Pradesh Neelam Misra on Saturday visited Lower Niti Vihar Colony of Itanagar in Arunachal Pradesh and met the loin loom weavers.

She visited their houses and saw for herself the way loin loom weaving is practiced by the womenfolk at home continuing her endeavour to promote indigenous loin loom weaving in the State.

This was stated in a press release issued from Raj Bhavan later in the day.

The First Lady, who took up the issues of local loin loom weavers with union minister for textiles Smriti Irani, during latter’s visit to Itanagar on February 22, enquired about the challenges of the weavers, particularly the availability of raw materials, subsidized loans, training centres and the outlet for the produces.

The First Lady advised the weavers to take advantage of e-Marketing, which is the process of marketing a brand using the Internet. She said that through e-Marketing, they can sell their loin loom produces to any interested individual anywhere in the world. She also informed them about Government e-Market Place or GeM in short, the release added.