Astha Jain, Tanishk Pandey and Pawanjot Kaur, the founders of Ayuvya Ayurveda, have managed to blow away the Sharks with their strategy of building a Rs.150 crore Ayurvedic brand within 3 years.

Astha Jain, Tanishk Pandey and Pawanjot Kaur, the founders of Ayuvya Ayurveda, have managed to blow away the Sharks with their strategy of building a Rs.150 crore Ayurvedic brand within 3 years.

Apart from their Ayurvedic brand, the trio are also the founders of a beauty and wellness brand Imfresh

Apart from their Ayurvedic brand, the trio are also the founders of a beauty and wellness brand Imfresh

The story that is the inspiration behind Ayuvya started from Pawanjot Kaur's own journey.  She's not just a founder but a warrior against skin woes.

The story that is the inspiration behind Ayuvya started from Pawanjot Kaur's own journey.  She's not just a founder but a warrior against skin woes.

She tried to find the answer to battling stubborn blemishes in sterile formulas but the timeless wisdom of Ayurveda was her true remedy.

She tried to find the answer to battling stubborn blemishes in sterile formulas but the timeless wisdom of Ayurveda was her true remedy.

Her quest for finding the cure for her skin ailments led her to Varanasi where  she stumbled upon a Vaidya, a keeper of Ayurvedic wisdom which was passed down through 300 generations

Her quest for finding the cure for her skin ailments led her to Varanasi where  she stumbled upon a Vaidya, a keeper of Ayurvedic wisdom which was passed down through 300 generations

As Pawanjot began using the Ayurvedic formulations, she experienced not only the alleviation of her skin ailments but also discovered the profound benefits of Ayurveda. She delved into the Vaidya's other creations, including hair oils and memory boosters, and was astounded by their efficacy.

As Pawanjot began using the Ayurvedic formulations, she experienced not only the alleviation of her skin ailments but also discovered the profound benefits of Ayurveda. She delved into the Vaidya's other creations, including hair oils and memory boosters, and was astounded by their efficacy.

Inspired by her own transformation, Pawanjot was determined to share these Ayurvedic wonders with the world.

Inspired by her own transformation, Pawanjot was determined to share these Ayurvedic wonders with the world.

Her newfound belief in Ayurveda's potential inspired her to reach out to her friends, Astha & Tanishk, to share her journey and the transformation she experienced through Ayurveda

Her newfound belief in Ayurveda's potential inspired her to reach out to her friends, Astha & Tanishk, to share her journey and the transformation she experienced through Ayurveda

This was the pivotal moment when the idea of Ayuvya was born.

This was the pivotal moment when the idea of Ayuvya was born.

The three young entrepreneurs embarked on a mission to seek out other family legacies steeped in Ayurvedic tradition and make their exceptional products available to everyone. They aimed to provide individuals with access to Ayurvedic solutions that were not only effective but also rooted in centuries of wisdom and expertise

The three young entrepreneurs embarked on a mission to seek out other family legacies steeped in Ayurvedic tradition and make their exceptional products available to everyone. They aimed to provide individuals with access to Ayurvedic solutions that were not only effective but also rooted in centuries of wisdom and expertise

Northeast Now

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