A saas bahu entrepreneur duo has impressed the Sharks with their pitch on Shark Tank India 4 on how they have converted traditional family recipes to a healthy snack brand which they claim is bringing a ‘healthy snack revolution’ in India

A saas bahu entrepreneur duo has impressed the Sharks with their pitch on Shark Tank India 4 on how they have converted traditional family recipes to a healthy snack brand which they claim is bringing a ‘healthy snack revolution’ in India

Mridula and Vidushi Kanoria along with Shaurya Kanoria have impressed the Sharks on how they came up with the idea of their snack brand Eat Better Co

Mridula and Vidushi Kanoria along with Shaurya Kanoria have impressed the Sharks on how they came up with the idea of their snack brand Eat Better Co

The Kanoria family, who always love snacking even at odd hours, led the family matriarch Mridula Kanoria to ‘start experimenting in the kitchen to try and come up with snacks that were both healthy AND tasty.’

The Kanoria family, who always love snacking even at odd hours, led the family matriarch Mridula Kanoria to ‘start experimenting in the kitchen to try and come up with snacks that were both healthy AND tasty.’

She found that most snacks available off the shelf were unhealthy & full of preservatives and also the few healthy snacks that she could find did not taste good and felt like a compromise.

She found that most snacks available off the shelf were unhealthy & full of preservatives and also the few healthy snacks that she could find did not taste good and felt like a compromise.

Her food experiments over the last 20 years led to the birth of her healthy snack brand "Eat Better".

Her food experiments over the last 20 years led to the birth of her healthy snack brand "Eat Better".

“Our recipes combine age-old food wisdom with modern-day nutritional needs. Only the best of ingredients, carefully selected, make their way into our snacks. Hygiene and cleanliness in my workshop are at obsessive levels,” she said

“Our recipes combine age-old food wisdom with modern-day nutritional needs. Only the best of ingredients, carefully selected, make their way into our snacks. Hygiene and cleanliness in my workshop are at obsessive levels,” she said

Eat Better Co, founded in August 2020, is aiming to become India’s most loved family snacking brand and now delivers over 1 lakh orders a month

Eat Better Co, founded in August 2020, is aiming to become India’s most loved family snacking brand and now delivers over 1 lakh orders a month

The flavoured laddoos are the star products of Eat Better Co (https://eatbetterco.com/ )

The flavoured laddoos are the star products of Eat Better Co (https://eatbetterco.com/ )

Some other unique products include millet and quinoa namkeens in varieties of flavours

Some other unique products include millet and quinoa namkeens in varieties of flavours

They also sell nut mixes and almonds in different flavours

They also sell nut mixes and almonds in different flavours

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