Vaishali and Yash Mehta, the power couple behind ‘India’s first premium quality Mukhwas & Mouth Fresheners’, impressed the Sharks recently with their unique and unexplored offerings in the Indian market through their pitch in Shark Tank India 4

Vaishali and Yash Mehta, the power couple behind ‘India’s first premium quality Mukhwas & Mouth Fresheners’, impressed the Sharks recently with their unique and unexplored offerings in the Indian market through their pitch in Shark Tank India 4

Yash and Vaishali, whose love story started in their high school days, started Joyspoon after realizing that the mukhwas industry was largely unorganized, and there was a significant gap in the market for high-quality, thoughtfully crafted mukhwas

Yash and Vaishali, whose love story started in their high school days, started Joyspoon after realizing that the mukhwas industry was largely unorganized, and there was a significant gap in the market for high-quality, thoughtfully crafted mukhwas

With a vision to redefine and elevate the mukhwas experience where mukhwas and mouth fresheners are not just tasty but also healthy, Yash and Vaishali launched Joyspoon

With a vision to redefine and elevate the mukhwas experience where mukhwas and mouth fresheners are not just tasty but also healthy, Yash and Vaishali launched Joyspoon

Vaishali, who learnt the art of making healthy mukhwas from her mother and maternal grandmother, got the idea of starting a mouth freshener brand with her husband after their handcrafted mukhwas presented as wedding giveaways were loved by every guest

Vaishali, who learnt the art of making healthy mukhwas from her mother and maternal grandmother, got the idea of starting a mouth freshener brand with her husband after their handcrafted mukhwas presented as wedding giveaways were loved by every guest

After Yash launched Farmse, an organic and healthy food brand, Vaishali started crafting recipes of mukhwas and they conducted a four month trial and due to the positive response, they soon launched Joyspoon

After Yash launched Farmse, an organic and healthy food brand, Vaishali started crafting recipes of mukhwas and they conducted a four month trial and due to the positive response, they soon launched Joyspoon

The duo claims that their products are free from sugar and supari and comprises of healthy and unique ingredients like neem leaves, millets, jaggery, seeds & dryfruits

The duo claims that their products are free from sugar and supari and comprises of healthy and unique ingredients like neem leaves, millets, jaggery, seeds & dryfruits

A D2C ( direct-to-consumer) brand, Joyspoon sells its products through its own website https://joyspoon.in/ and online marketplaces like  Amazon, Zepto, Swiggy Instamart, BigBasket, Flipkart

A D2C ( direct-to-consumer) brand, Joyspoon sells its products through its own website https://joyspoon.in/ and online marketplaces like  Amazon, Zepto, Swiggy Instamart, BigBasket, Flipkart

The entrepreneur couple claims that their mukhwas qualify even as a wholesome snack. Their premium mouth fresheners are now available at Bon Voyage stores across major airports in India

The entrepreneur couple claims that their mukhwas qualify even as a wholesome snack. Their premium mouth fresheners are now available at Bon Voyage stores across major airports in India

Joyspoon sells mukhwas crafted specially for kids in flavours like plumberry, cranberry, seven seeds and dry fruit millets

Joyspoon sells mukhwas crafted specially for kids in flavours like plumberry, cranberry, seven seeds and dry fruit millets

The prices of their diverse range of mouth fresheners ranging from everyday sesame seeds to premium cashew delicacies starts from Rs. 53 onwards

The prices of their diverse range of mouth fresheners ranging from everyday sesame seeds to premium cashew delicacies starts from Rs. 53 onwards

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