Rubeina Karachiwalla, the face behind ‘India’s 1storganic makeup brand’ Ruby’s Organics, impressed the Sharks recently with her bold confidence during her pitch on Shark Tank India 4

Rubeina Karachiwalla, the face behind ‘India’s 1storganic makeup brand’ Ruby’s Organics, impressed the Sharks recently with her bold confidence during her pitch on Shark Tank India 4

Although Rubeina sought an investment of Rs.1 crore in exchange of 2 per cent stake in her company valuing her company at Rs. 40 crore, all the Sharks except Kunal Bahl declined to invest

Although Rubeina sought an investment of Rs.1 crore in exchange of 2 per cent stake in her company valuing her company at Rs. 40 crore, all the Sharks except Kunal Bahl declined to invest

Titan Capital founder Kunal Bahl, however, saw potential in Rubeina and offered to invest Rs.1 crore for 10 per cent equity, valuing the company at Rs.10 crore

Titan Capital founder Kunal Bahl, however, saw potential in Rubeina and offered to invest Rs.1 crore for 10 per cent equity, valuing the company at Rs.10 crore

She launched Ruby's Organics in 2017 with the mission of creating natural, ethical, and sustainable products that are good for the skin and the environment

She launched Ruby's Organics in 2017 with the mission of creating natural, ethical, and sustainable products that are good for the skin and the environment

Being a huge cosmetic affocianado, she used a number of non-organic makeup products due to which it took a toll on her skin so she wanted to make a difference by creating an alternative product in the beauty industry

Being a huge cosmetic affocianado, she used a number of non-organic makeup products due to which it took a toll on her skin so she wanted to make a difference by creating an alternative product in the beauty industry

Her personal struggles with petrochemicals in cosmetic products that were harming her sensitive skin led her to bring alive a clean makeup brand that is skin-friendly, sustainable and responsible. ?

Her personal struggles with petrochemicals in cosmetic products that were harming her sensitive skin led her to bring alive a clean makeup brand that is skin-friendly, sustainable and responsible. ?

Beyond her entrepreneurial success, Rubeina Karachiwalla is a tireless advocate for environmental conservation and social responsibility

Beyond her entrepreneurial success, Rubeina Karachiwalla is a tireless advocate for environmental conservation and social responsibility

Ruby’s Organics claim to sell a range of innovative plant & mineral based makeup thoughtfully formulated with bio-actives and skin-loving ingredients that work as an extension of your skin-care

Ruby’s Organics claim to sell a range of innovative plant & mineral based makeup thoughtfully formulated with bio-actives and skin-loving ingredients that work as an extension of your skin-care

The brand also claims that the ingredients used in manufacturing their products are ‘ECOCERT and/or COSMOS and/or NATRUE Certified - the highest global organic standard in the cosmetics industry.’

The brand also claims that the ingredients used in manufacturing their products are ‘ECOCERT and/or COSMOS and/or NATRUE Certified - the highest global organic standard in the cosmetics industry.’

The price range of their products which are sold via their website https://rubysorganics.in/ starts from Rs. 400 onwards

The price range of their products which are sold via their website https://rubysorganics.in/ starts from Rs. 400 onwards

The lip oil glosses of Ruby’s Organics  won the Elle Beauty Award 2022 as the best product in the lip category

The lip oil glosses of Ruby’s Organics  won the Elle Beauty Award 2022 as the best product in the lip category

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