Prime Minister Narendra Modi will launch a campaign on Thursday on Jan Andolan for COVID-19 Appropriate Behaviour.
The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy.
Ready for a challenge? Click here to take our quiz and show off your knowledge!
The campaign will be launched with the aim to encourage People’s Participation (Jan Andolan).
It endeavours to be a Low-Cost High-Intensity Campaign with the Key Messages of ‘Wear Mask, Follow Physical Distancing, Maintain Hand Hygiene’
A COVID-19 Pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries/ Departments and State Governments/ Union Territories with the following highlights:
Ready for a challenge? Click here to take our quiz and show off your knowledge!
- Region-specific targeted communication in high case-load districts
- Simple and easily understandable messages to reach every citizen
- Dissemination throughout the country using all media platforms
- Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes
- Hoardings/ wall paintings/ electronic display boards in government premises
- Involvement of Local and National influencers to drive home the message
- Running mobile vans for regular awareness generation
- Audio messages; pamphlets/ brochures on awareness
- Seeking support of Local Cable Operators for running COVID messages
- Coordinated media campaign across platforms for effective outreach and impact