RB, under its flagship Dettol BSI in partnership with Primus Partners, launched a life skills programme, The Birds and Bees Talk (BBT), for the adolescent children.
Launching the programme, Sikkim chief minister Prem Singh Tamang said, “We are proud to introduce one of its kind, life skill training module for adolescent children in partnership with RB’s Dettol Banega Swasth India campaign.”
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“It is heartening to witness organizations responsibly taking the lead towards contributing to the growth of young minds.
“Our vision is to work towards transforming the lives of people in India, and this program is a testament of a better and brighter future for the leaders of tomorrow,” said the chief minister.
The curriculum was launched on Tuesday for children in the age group of 10-19 years.
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The curriculum was launched in the presence of Sikkim education minister Kunga Nima Lepcha, health minister Dr Mani Kumar Sharma and other top-level officials.
A Letter of Intent (LoI) was also signed on the occasion.
The comprehensive growing life skills curriculum will provide accurate, fact-based and age-appropriate information that will help adolescents make informed choices.
The Birds and Bees Talk programme will be executed and implemented across Sikkim in government and recognized private schools to ensure the maximum reach and beneficiaries.
“The Sikkim government is making sure that apart from its various healthcare and public benefiting programs education should also reach to all sections of the society,” RB said in a statement.
“The state of Sikkim is an ideal state to kickstart this program in Northeast as the education policy in the state is reformative and has emerged as the education hub in the region,” it said.
Commenting on the partnership initiative, Ravi Bhatnagar, director, external affairs and partnerships, Reckitt Benckiser Health AMESA said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children.”
“India needs to focus on comprehensive education which includes life skills as an important part of the holistic curriculum. Currently, it is not a part of the usual school curriculum and most schools, teachers and parents are not qualified to provide the required information to children.
“With the focus towards betterment of children, we are proud & honored to embark this partnership with the Government of Sikkim to launch BBT, a comprehensive life skill program for adolescent children.
“Through this curriculum, we aim at creating awareness around the importance of life skills so that every adolescent grows up in a protected environment,” Bhatnagar added.
Under this curriculum, teachers from the enrolled schools will be appointed & equipped with full program essentials including teaching methods & lessons.
The training of these teachers will begin shortly to help them better train kids.
The unique design of the program comprises of 27-hour lessons allowing the schools to teach in a staggered format, spread over the year.
The programme will help in developing key skills like critical thinking, decision-making and analytics, amongst children, the statement said.