Amway India has announced that it has appointed Tokyo Olympics Silver medallist Mirabai Chanu as its brand ambassador.
Mirabai Chanu will be the face of Amway and its Nutrilite products such as Nutrilite Daily, Omega and All Plant Protein among others.
CEO of Amway India – Anshu Budhraja said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”
Chief marketing officer of Amway India – Ajay Khanna said, “Chanu’s unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”
The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment.