India’s largest bank, State Bank of India, launched its Wealth Business Services (WBS) in Assam by opening ‘Wealth Hub’ in Guwahati on Sunday.
PK Gupta, Managing Director (Retail & Digital Banking), SBI, inaugurated this service at the Bank’s Brahmaputra Premium Branch at NEDFi House in the city on Sunday.
A report published on Sunday by The Sentinel stated that the Bank recently re-branded its Wealth Business as ‘SBI Wealth’ offering best-in-class Personalised Banking and Investment Services to its elite HNI clients through a dedicated team of Relationship Managers.
SBI has emerged as the first PSU bank in India to introduce comprehensive Wealth Business Services to its clients.
It has been reported that SBI Wealth has presence in 22 major centres with a network of 92 Wealth Hubs in the country.
The report stated that SBI targets to take its Wealth Business footprint to 50 centres by 2020.
The SBI Wealth is currently serving nearly 36,000 clients and is looking to significantly increase its clients base to 125,000 with an AUM of Rs.100,000 crore in the next two years.
PK Gupta, MD (Retail & Digital Banking), SBI, while addressing a gathering of clients at the SBI Wealth launch, said, “We are glad to launch SBI Wealth at Guwahati. This new offering by the bank would give our elite Clients, a completely new approach for interacting with the Bank. Introducing Wealth Business has been one of the top strategic business priorities of the bank as we have numerous HNI Clients whose banking needs require highly specialized services.”
The HNI Clients, who would be offered best products across categories from leading fund houses, will also have the flexibility to invest, transact and view their portfolio, through digital channels such as Internet Banking, Mobile and Remote Relationship Model.
In order to provide an extensive suite of privilege products and lifestyle benefits SBI has tied-up with several leading technology and product partners which include top tier Credit and Debit Cards, concessions/waivers in charges, and much more, it stated.
Besides, SBI also launched Wealth Business Services for the Non-Resident Indians (NRIs).