Avetea, a Bangalore-based online tea-selling firm is hosting products from organic tea growers in Assam, Darjeeling and Nilgiri.
Now small tea growers from Assam, Darjeeling and Nilgiri can sell their hand-crafted products on Avetea, as the firm, has tied up with 34 small and organic tea growers.
Among the small tea growers who have tied up with the firm, 27 are from Assam. They can sell these products for overseas buyers.
“This will give them better price as the middlemen will be removed and at the same time we will share 10 per cent of our profits with the small tea growers, who are often clueless about the market dynamics. We are selling their teas in at least 17 countries and the tea connoisseurs love their hand-crafted products because of its exotic quality and taste,” said Abhishek Sircar, director of Avetea Exotics Pvt Limited.
The company is focusing on exotic and organic tea. The company has also been working with farmers to enhance production methods to meet market demand.
Small tea business is growing fast in Assam against the challenges faced by more than 800 big gardens, which produce nearly 56 per cent of tea grown in the country.
The handcrafted Assam green tea gives prepared with the choicest tea leaves are hand-rolled which gives a strong flavour with hints of herbs. The smoky tea, tightly packed into bamboo pipes and smoked, is also popular.Organic tea is produced by using vermin-compost, natural fertilizer and other stimulants to meet the demand for organic teas.