A state-level tea making contest under the title and style of ‘Brew your way’, organised by Tezpur Online – an e-commerce platform of Tezpur is all set to be held at Tezpur in Assam on February 21.
The prime purpose of the event is to create and enhance the needful awareness, knowledge and interest amongst the consumers about Assam Tea.
The meet is also expected to attract young entrepreneurs and women towards creating a favourable disposition towards drinking tea as a life-style and exciting drink.
“The competition aims towards bringing people from various walks of life closer to one another in the matter of creation of new tea brands with special flavours and tea business as a whole,” said co-founder of Tezpur Online – Manas Bora.
“The meet is also aimed towards creating the needful plank to promote talent in the realm of mixing tea variants and brewing and serving quality tea,” said another co-founder of Tezpur Online – Neetu Kakoty.
The organisers are optimistic that the contest will give a boost to the highly popular tea culture while propelling higher the career of all associated with the tea industry.
‘Brew your way’ is also very much likely to turn out to be launching pad for the hospitality industry as well as the wholesale and retail sectors of tea industry.
A maximum of 30 participants will be allowed to take part in the competitive section.
The categories of tea to be prepared and served are:
1) Milk Tea
2) Non-Milk Tea
3) Tea Infused Drink (Tea Mixology)
The contestants will have to prepare and serve tea and will be judged by a panel of judges.
Renowned tea researcher Dr Pradip Baruah will grace the event as the Guest of Honour.
“Wish the event a grand success,” Dr Pradip Baruah said.
Wish the event a grand success….I shall be present there as the Guest of Honour. pic.twitter.com/RXRwHDrlkJ
— DR PRADIP BARUAH (@DRPRADIPBARUAH2) February 5, 2021
The winners from each category will be presented Rs 5,000/- along with gift hampers.
Registration for joining the event is free of cost.