The greatest compliment that a company receives is when its own employees prefer to use its products or services over others.
In other words, it measures the value of the company when compared to other similar companies.
In such an instance, scientists Alokananda Sengupta and Pinaki Sengupta have reposed confidence in the CSIR-North East Institute of Science and Technology (NEIST) of which the couple was former employees by investing in one of its technologies – the herbal mosquito repellent candle.
Alokananda Sengupta and Dr Pinaki Sengupta, former senior principal scientist and chief scientist of NEIST, respectively after retirement began the micro-enterprise Sewali Home Enterprise (SHE), situated at Sewali Nagar, Pulibor in 2019.
The 3-in-1 candle, under the brand name Arati was formally launched on Sunday by Dr G Narahari Sastry, director of CSIR-NEIST in the presence of a host of dignitaries.
The dignitaries who attended the programme included UC Bora, retired scientist G and Dr RC Boruah, retired outstanding scientist at CSIR-NEIST, Amrik Singh and Niren Sarmah, president and secretary of North East Small Scale Industries Association (NESSIA) and other stakeholders.
Senguptas plan to market the candle which has been tested for zero toxicity at Pune through Amazon.
“We will be marketing the candle which will not only have utility as a mosquito repellent but it will also have decorative value, through Amazon.
“The USP of this product is that unlike other mosquito repellents in the market, it is not at all toxic for humans, having been tested for the same at a Pune facility,” Alokananda said.
The candle, which will have a fragrance, will be sold locally in Jorhat at Carnation Florists in Garali and elsewhere in Assam.
She said the total investment was Rs 3.5 lakh and that three persons have been employed on a temporary basis.
The candles are available in beautiful and artistically designed packs of six, four and two candlesticks and even as earthen diyas.