Guwahati: After a misfire in Flipkart’s Women’s Day marketing campaign, the online shopping company apologised to its customers stating that they “messed up”.

On March 8, which is celebrated as Internation Women’s Day, Flipkart sent bulk messages to many customers which several flagged as tone-deaf and sexist.

The message by the e-commerce platform read, “Dear Customer, This Women’s Day, let’s celebrate You. Get Kitchen Appliances from ? 299 [sic].” 

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After receiving the message, several social media users felt that Flipkart was being stereotypical as it portrayed that women belong to the kitchen.

Many users found the message “offensive”.

However, following the backlash, the company on its official Twitter handle wrote, “We messed up and we are sorry. We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day message shared earlier.”

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