HDFC Bank and Apollo Hospitals on Wednesday announced the launch of a programme as a holistic healthcare solution to the customers of the private lender on Apollo’s digital platform, Apollo
24/7.

The HealthyLife Programme has been created for HDFC Bank customers, who will get access to emergency Apollo doctor at no cost on Apollo 24/7 along with other benefits such as choice of payment options and ease of finance for treatments at all Apollo Hospitals.

The initiative was launched on Wednesday by the managing director of HDFC Bank, Aditya Puri and the chairman of Apollo Hospitals Group, Dr. Prathap C. Reddy on a digital platform.

“There is nothing more precious than life and health. A healthy India is the first step towards a
really wealthy India. To me, it is like a mini health mission that will revolutionize access to quality
healthcare for millions of our countrymen,” said Puri.

“They can get medical services at a place and time of their choice. We are inspired by the prime minister’s clarion call on Independence Day to provide healthcare services for all through the National Digital Health Mission. I am extremely happy and proud to launch this,” he added.

Speaking on the occasion, Reddy said, “I am excited to be a part of this launch as the objective is to make lives healthy while making the process convenient and easy for the customers.”

“We are glad to partner with HDFC Bank and provide real-time access to world-class Apollo expertise on Apollo 24/7. I am sure that this association will usher in positive changes in both healthcare and financial sector of our country and propel the PM’s vision of a Healthy India,” he added.

The virtual event was also participated by Shobana Kamineni, executive vice-chairperson of Apollo Hospitals Group and Sashidhar Jagdishan, the MD-designate of HDFC Bank.

Kamineni said, “I think it is about time that we prioritise health over everything else. With this partnership, we want to make it easier for all Indians across the country, to opt for a healthy life by making quality healthcare affordable and accessible 24/7, using a digital-first approach.”

“Through this association, we take lead in the country’s ongoing healthcare metamorphosis by providing a unique Omni-channel solution, which is what the people need today. It aligns with our objective of offering a continuum of care for all those who believe in Apollo,” she added.

The key features that customers can avail under the programme include anytime Apollo doctor will be available on call service at no cost; complementary one Apollo membership for the 1st year; home delivery of medicines with membership discounts on Apollo 24/7.

Chronic care programmes on Apollo 24/7; WhatsApp based concierge services, comprehensive health check-up are some other features of the programme.

The customers will also get pre-approved personal loan of up to Rs 40 lakh; 10-second personal loan disbursal; no cost EMI on credit or debit cards; lifecare finance with easy EMI covering eye care, dental care, maternity, IVF.

Credit card facility with EMI on card, instant discounts and spend-based waivers, Concierge
facilities are other features of the programme.

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