HDFC Bank on Wednesday launched Festive Treats 2.0 and announced over 1,000 offers from leading merchants.

The leading private sector bank also announced over 2,000 hyper-local offers during the launch of the campaign in a virtual press conference.

The customers of the bank now can avail of special deals on all banking products from loans to bank accounts through tie-ups with local merchants across semi-urban and rural locations.

Launching the Festive Treats 2.0, Parag Rao, country head – payment business, merchant acquiring services and marketing, HDFC Bank, said: “Consumers have held back on purchases during the lockdown and there is a lot of pent up demand that has built up in the system.”

“In the past 2-3 months, we have seen renewed customer interest and buying patterns. We see this continuing through the festive season as well,” Rao said, adding, “2020 is a year of challenge. Our spirit is the fighting spirit.”

“It’s our endeavour that no matter what the dream, with HDFC Bank money should not be a constraint for our customers. We’re therefore bringing together a never before seen range of 1000+ offers across brands and across all our banking products in one place.

He also informed that the bank has tied up with hyperlocal stores to line up over 2,000 offers at the regional level.

“We are confident that we’ll fulfill every dream of our customers through Festive Treats,” Rao said.

He informed that HDFC Bank has tied up with retail brands to offer discounts, cashbacks and extra reward points on both in-store and online purchases.

Online majors such as Amazon, TataCliq, Myntra, Pepperfry, Swiggy and Grofers will offer special deals during this time.

Leading retail and consumer brands like Lifestyle, Bata, Monte Carlo.

Vijay sales, Kohinoor, GRT, ORRA are a few big names that will offer up to between 5% to 15% cashback on various products and services, said the bank.

The bank announced that in view of the unprecedented situation due to Covid19, all the deals and offers this year can also be availed of digitally from the safety customers’ homes, in addition to over the counter at branches, partner stores and dealerships.

On the heels of its Summer Treats festival, the bank expects mobiles, consumer durable, and electronics categories to do well in addition to apparels, jewellery and dining-in due to the festive season.

Offers will be available across the entire range of financial solutions for retail as well as business customers with discounts on processing fee on loans, reduced EMIs, cashbacks, gift vouchers and more benefits.

Speaking at the launch of Festive Treats, Aditya Puri, MD, HDFC Bank said: “These are unprecedented times. What we have witnessed is that even during this period the people of our country have shown courage and resilience.”

“The launch of Festive Treats is our effort to celebrate this spirit of India. Post lockdown we are seeing green shoots. We want to create positivity and boost consumption. We want to be there for our customers and ensure that they have everything they need to meet their demands this year,” he added.

Ravi Santhanam, chief marketing officer of the bank was also present at the event.

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