Lifestyle, one of India’s leading fashion destinations for the latest trends, has launched ‘Lifestyle Bihu Anthem’ featuring Assam’s noted singer Zubeen Garg.
‘Lifestyle Bihu Anthem’ has been launched ahead of Assam’s Rongali Bihu celebrations, showcasing the latest festive collection available at great price points.
The anthem is composed by Partha Protim Gogoi with lyrics by Ibson Lal Baruah and direction by Rudrajeet Laskar and Rupak Dutta.
It captures all things quintessentially Bihu while showcasing how fashion and festive celebrations come together to create unique moments.
Rongali Bihu is one of the most important festivals of Assam and it is the first month of the Assamese calendar.
“The anthem captures iconic locations and moments of celebration in and around the city, including the one-stop fashion destination for latest trends – Lifestyle Stores,” said a Lifestyle statement.
It focuses on high-energy and happy scenarios that people cherish during this time of the year, where everyone dresses up and enjoys the festivities while looking their very best, but while doing so responsibly.
On the anthem, Srinivas Rao, senior vice president (marketing), Lifestyle said: “This year, Bihu celebrations promise to be different as people welcome the festive season in their own way. With this in mind, we wanted to create something that ushers in the festive mood and makes our audience smile.”
“The anthem captures favourite festive moments and highlights our all-new collection available at great price points, with something special for all occasions,” Rao added.
Along with the anthem, Lifestyle also launched its all-new festive collection comprising trendy apparel and accessories that are perfect for the festive season.
The curated collection is available at attractive price points with kurtas for women starting from Rs. 599 to occasion wear shirts & kurtas for men starting from Rs.799 onward from leading brands.
The collection is also available online on lifestylestores.com where customers can shop from the convenience of their home, the statement further said.