The Amazon Great Indian festival sale will begin on October 17 while 24-hour early access for the Prime members will start on October 16.

According to a media report, for the sale, Amazon has partnered with HDFC Bank to offer a 10% instant discount on shopping with debit or credit cards.

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The e-commerce giant announced that no-cost EMI on credit and debit cards option will be available during the festival period.

There will be exchange offers, the company said.

Amazon will also allow consumers to get daily shopping rewards worth Rs 500 using Amazon Pay UPI.

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This year, for the Great Indian Festival sale, lakhs of small and medium businesses (SMBs) will offer unique selection to customers, helping them rebuild and accelerate their business in tough times.

The customers will be able to shop products from thousands of Amazon sellers under various programmes including Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar.

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“This year’s Great Indian Festival is an opportunity for our sellers and partners to reach millions of customers across the country. Our sellers are excited and expect this to help them in accelerating their business. For our customers, our aim is to help them find everything they need during the festive season and deliver it safely to them,” Manish Tiwary, vice-president, Amazon India said.

During the sale period, more than 900 new products will be available from top brands like OnePlus, Samsung, Boat, JBL, Apple, Sony, Dabur, LG, IFB, Sennheiser, Hisense, Titan, BIBA, Max Fashion, Spykar, Panasonic, Eureka Forbes, Woscher, Lakme, Bigmuscles, Cosmic Byte, Maggie and Tide.

Other launches will be from Realme, Microsoft Xbox, Westland, Harper, Xiaomi, OPPO, Sanyo, GoPro, Honor, Bosch, Amazfit, Peter England, Levi’s, River, Amazon Basics, URBN, Biotique, Pan Mcmillan, Carmate and Bikeblazer.

Some of the new launches of products will be from Amazon Echo Dot, Echo Dot with clock, Amazon Echo, the Fire TV Stick and Fire TV Stick Lite with Alexa Voice Remote Lite.

Amazon will offer big discounts, exclusive deals, lower festive price offers, cashbacks, rewards and more on commercial products from categories like laptops, printers, networking devices, disinfecting devices, deep freezes, office electronics, vacuum cleaners, mixer grinders from top brands like HP, Lenovo, Canon, Godrej, GBC, SToK, Casio, Eureka Forbes.