Guwahati: Pema YK Loyi, Managing Director of Iconic Automobiles, has been appointed Chairperson of Women in FADA (WIF), the women’s wing of the Federation of Automobile Dealers Associations (FADA).
Loyi was appointed at FADA’s 63rd Annual General Meeting in New Delhi on Monday, according to the association.
The appointment makes Loyi the first woman from eastern and northeastern India to head Women in FADA, the women’s wing of the apex national body representing India’s automobile retail industry.
FADA, founded in 1964, represents more than 15,000 automobile dealerships across the country.
An entrepreneur from Arunachal Pradesh, Loyi heads Iconic Automobiles, an authorised dealer for Mahindra & Mahindra passenger and commercial vehicles in the state. The company operates multiple showrooms and workshop service centres across Arunachal Pradesh.
Under Loyi’s leadership, the company’s facility in Itanagar was recognised as India’s first all-women-run Mahindra showroom. The initiative has focused on increasing women’s participation in the traditionally male-dominated automobile retail sector.
Loyi has also participated in industry discussions on women’s representation in automobile retail. At the 13th FADA Auto Summit in 2025, she spoke at a session titled “Women in FADA – Driven by Courage”, sharing her experiences and views on women’s participation and leadership in the sector.
Her appointment comes weeks after she received the ‘Woman Transforming Auto Retail (East)’ award at the 9th ETAuto Retail Forum 2026 in New Delhi in August.
In 2025, Bank of Baroda recognised Loyi as a leading woman entrepreneur from the Northeast during its 118th Founders’ Day celebrations.
Speaking after her appointment, Loyi said she would focus on strengthening women’s participation across the automobile dealership ecosystem and creating greater opportunities for women in leadership and entrepreneurship.