Tara Malhotra, the founder of India’s First Clean Everyday Home Fragrance Brand, impressed the Sharks with her business strategies during her pitch on Shark Tank India 5

Malhotra, who spent over 15 years in digital media and brand strategy, chose to step away from a comfortable career to build the brand Nytarra from scratch

Nytarra started way back in 2018, when she got certified in skincare formulation and aromatherapy

The brand has women driven workforce

A home-based brand in its early years, it developed into a plastic-neutral, eco-friendly home fragrance brand.

Nytarra aims to create clean, everyday home fragrances made with care and intention

Each fragrance is thoughtfully formulated through research, aligned with IFRA standards, and free from phthalates.

Nytarra brings a balanced approach to fragrance, designed to support well-being through cleaner, more mindful choices

The brand sells air fresheners, camphor, incense etc through its website https://www.nytarra.in/

It also sells home décor items and air purifying accessories like diffuser, cones etc

Northeast Now

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Tara Malhotra, the founder of India’s First Clean Everyday Home Fragrance Brand, impressed the Sharks with her business strategies during her pitch on Shark Tank India 5

Tara Malhotra, the founder of India’s First Clean Everyday Home Fragrance Brand, impressed the Sharks with her business strategies during her pitch on Shark Tank India 5

Malhotra, who spent over 15 years in digital media and brand strategy, chose to step away from a comfortable career to build the brand Nytarra from scratch

Malhotra, who spent over 15 years in digital media and brand strategy, chose to step away from a comfortable career to build the brand Nytarra from scratch

Nytarra started way back in 2018, when she got certified in skincare formulation and aromatherapy

Nytarra started way back in 2018, when she got certified in skincare formulation and aromatherapy

The brand has women driven workforce

The brand has women driven workforce

A home-based brand in its early years, it developed into a plastic-neutral, eco-friendly home fragrance brand.

A home-based brand in its early years, it developed into a plastic-neutral, eco-friendly home fragrance brand.

Nytarra aims to create clean, everyday home fragrances made with care and intention

Nytarra aims to create clean, everyday home fragrances made with care and intention

Each fragrance is thoughtfully formulated through research, aligned with IFRA standards, and free from phthalates.

Each fragrance is thoughtfully formulated through research, aligned with IFRA standards, and free from phthalates.

Nytarra brings a balanced approach to fragrance, designed to support well-being through cleaner, more mindful choices

Nytarra brings a balanced approach to fragrance, designed to support well-being through cleaner, more mindful choices

The brand sells air fresheners, camphor, incense etc through its website https://www.nytarra.in/

The brand sells air fresheners, camphor, incense etc through its website https://www.nytarra.in/

It also sells home décor items and air purifying accessories like diffuser, cones etc

It also sells home décor items and air purifying accessories like diffuser, cones etc

Northeast Now

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