– YouTube Ads Marketing, launches two features which are a 30-second non-skippable ad, and new Pause experiences.

– A single ad will replace the existing arrangement of two consecutive non-skippable ads which has a duration of 15 seconds.

– This change is being made as YouTube Select is now landing more than 70% of impressions on the TV screen,

– A single ad will make it easy for the viewer to use the existing assets in front of the most-streamed content.

– Both features are being brought for YouTube Select on connected TV (CTV).

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