– WhatsApp has recently announced two new key features to boost business accounts.

– WhatsApp users need to have an email address and a form of payment to start the WhatsApp Business App.

– WhatsApp will soon begin testing the option to send personalised messages to their customers- like appointment reminders, birthday greetings, or even updates on holiday sales in a faster and more efficient way.

– This new feature will give businesses the ability to send personal messages with the customer’s name and customisable call-to-action buttons to specific customer lists.

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