Poonam Pandey who has been continuously getting trolled for doing a cheap publicity stunt of faking her own death to spread awareness about cervical cancer finally revealed the time when she came up with this unpredictable yet daring idea

Poonam Pandey who has been continuously getting trolled for doing a cheap publicity stunt of faking her own death to spread awareness about cervical cancer finally revealed the time when she came up with this unpredictable yet daring idea

“We believe in this cause and stand by this campaign that we started working on 4 months ago with the right intentions with Schbang being the brains behind the campaign,” wrote Pandey in a post on Instagram

“We believe in this cause and stand by this campaign that we started working on 4 months ago with the right intentions with Schbang being the brains behind the campaign,” wrote Pandey in a post on Instagram

Meanwhile the digital agency Schbang also extended a ‘heartfelt apology’ on its social media handles for coming up with this stunt in collaboration with Pandey and media company Hauterfly

Meanwhile the digital agency Schbang also extended a ‘heartfelt apology’ on its social media handles for coming up with this stunt in collaboration with Pandey and media company Hauterfly

However, the company also defended itself by claiming that its ‘actions were driven by a singular mission- to spread awareness about cervical cancer’

However, the company also defended itself by claiming that its ‘actions were driven by a singular mission- to spread awareness about cervical cancer’

"Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start off, we would like to extend a heartfelt apology - especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer," the statement read

"Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start off, we would like to extend a heartfelt apology - especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer," the statement read

“Our actions were driven by a singular mission - to elevate awareness about Cervical Cancer,” it added

“Our actions were driven by a singular mission - to elevate awareness about Cervical Cancer,” it added

“Many of you may be unaware that Poonam’s own mother has bravely battled Cancer. Having been through the challenges of battling a disease like this at such close personal quarters, she understands the importance of prevention and the criticality of awareness, especially when a vaccine is available,” it added.

“Many of you may be unaware that Poonam’s own mother has bravely battled Cancer. Having been through the challenges of battling a disease like this at such close personal quarters, she understands the importance of prevention and the criticality of awareness, especially when a vaccine is available,” it added.

Meanwhile, the company also went to claim that there was no change in people’s curiosity regarding cervical cancer when Union Finance Minister Nirmala Sitharaman mentioned it during the Union Budget but the act by Pandey has resulted in making cervical cancer and its related terms the most searched topics on Google

Meanwhile, the company also went to claim that there was no change in people’s curiosity regarding cervical cancer when Union Finance Minister Nirmala Sitharaman mentioned it during the Union Budget but the act by Pandey has resulted in making cervical cancer and its related terms the most searched topics on Google

“This is happening for the first time in the history of this country that the word cervical cancer has been on 1000+ headlines,” it added

“This is happening for the first time in the history of this country that the word cervical cancer has been on 1000+ headlines,” it added

Schbang also mentioned that that its methods of raising awareness might have sparked debate but claims it has been able to make a real impact

Schbang also mentioned that that its methods of raising awareness might have sparked debate but claims it has been able to make a real impact

“While we regret any distress caused, if the move results in spreading much needed awareness and preventing deaths, that would be it’s real impact,” it added

“While we regret any distress caused, if the move results in spreading much needed awareness and preventing deaths, that would be it’s real impact,” it added

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