Nita Ambani, founder and chairperson of Reliance Foundation, inaugurated the first Swadesh store by Reliance Retail in Telangana recently

As per a report by Reliance Industries Limited, the Swadesh stores aims to revolutionise the way India’s age-old arts and crafts are perceived globally

The first Swadesh store in Jubilee Hills, Telangana, spread across 20,000 sq ft will house an eclectic collection of carefully curated products made entirely by hand by India’s skilled and talented artisans using long forgotten techniques and local materials

Visitors at the store will be able to browse through an exhaustive portfolio of products ranging from food products and clothing to textiles and handicrafts in the different zones within the store and savour India’s traditional creative expressions in an engaging, vibrant and aspirational ambience

Moreover, they will be able to discover the story behind every product and its maker through a “Scan and Know” technology feature

Nita Ambani dazzled splendidly in a striking purple saree during the inauguration of first Swadesh store by Reliance Retail in Telangana

She completed her traditional look with beautiful emerald and diamond jewellery , dewy makeup, a bindi and a neat bun

Speaking at the launch of the first standalone Swadesh store in Hyderabad, Nita Ambani said that they are planning to expand Swadesh not just across India, but internationally, too, in the US and Europe.

She was also seen having a goupfie with sport stars PV Sindhu, Sania Mirza and Saina Nehwal at the launch of the store

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