People’s massive turnout to purchase local products this festive season has done wonders for Khadi.
On October 30, the single-day sale of Khadi at its flagship outlet at Connaught Place in New Delhi, stood at a whopping Rs 1,29,05,000 (Rs 1.29 crore), surpassing all previous records.
Earlier, the highest ever single-day sale of Khadi was recorded at Rs 1,28,33,000(Rs 1.28 crore) on October 2, 2019.
This is the 13th occasion since 2016, when Khadi’s single-day sale at one store has exceeded the Rs 1 crore mark.
This is also for the second time in October this year that Khadi sale has exceeded Rs 1 crore; the previous occasion being the Gandhi Jayanti i.e. October 2, with the overall sale value of Rs 1.02 crore.
Chairman of Khadi and Village Industries Commission (KVIC) Vinai Kumar Saxena attributed the massive Khadi sale to the Prime Minister’s repeated appeals to buy local products.
“Khadi is the biggest symbol of ‘Swadeshi’ and Prime Minister’s appeal has added to the soaring spirit of Khadi lovers and the festive fervour. The record sale figure of Khadi is a testimony to Khadi’s ever-growing acceptability and popularity,” Saxena said.