Ravi Santhanam, the Chief Marketing Officer (CMO) at HDFC, has featured in the list of ‘World’s Most Influential CMOs 2020’.

Santhanam is ranked 39th and is the only CMO from India to have featured in the list.

Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers.

He led the Indian bank’s response to the coronavirus outbreak, launching the #HDFCBankSafetyGrid campaign to help people keep a safe distance in public.

“As social distancing is the need of the hour to fight Covid-19, we want to use our logo to send this important message across to the people,” Santharam said in an interview with Financial Express.

“The cause that we are fighting for today is much greater than any marketing rules and norms, and every effort or contribution counts,” he added.

He also led the creation of the inspirational “Hum Haar Nahi Maanenge” music video about overcoming adversity, featuring Indian musical talent.

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