The Oriflame Northeast Influencer Yatra is gaining significant traction, establishing itself as the premier Whosthat initiative while opening fresh opportunities for youth and women. With India’s creator economy expanding rapidly, the Oriflame-backed Whosthat360 North East Influencer Yatra has drawn national attention. This regional campaign serves as a vital platform for budding talent, young individuals, and women across the Northeast. Having already made a significant impact in major centers including Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, and Itanagar, the Yatra is now moving toward Siliguri and Durgapur. The tour will conclude with a grand finale in Kolkata. Every stop draws thousands of students, beauty fans, and local influencers, creating a vibrant atmosphere centered on community, commerce, and creativity. The Oriflame Beauty and Wellness Partner Truck serves as the tour's centerpiece, featuring product displays, skincare workshops, creator auditions, and live beauty masterclasses. This mobile unit allows attendees to get hands-on experience with Oriflame's wellness, cosmetic, and skincare lines while gaining valuable industry insights and product knowledge. The Yatra aims to empower students, creators, and women across diverse fields, including travel, food, fashion, beauty, lifestyle, and wellness. More than just a stage for showcasing talent, the program encourages participants to pursue sustainable entrepreneurial paths. Empowering Through Stories Commenting on the Northeast Yatra, Vaibhav Sehgal, CEO of Red Pixels Ventures Limited, said, "At Whosthat360, we believe stories are strongest when they come from real people and real places. The Northeast Yatra is not just another IP, it's a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities. " Participants have the opportunity to leverage Oriflame's Brand Partner Program to launch their own businesses, establish independent revenue streams, and generate flexible income by promoting high-quality products. This initiative plays a key role in fostering financial independence, especially for women. Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, added, "The idea of entrepreneurship is becoming more practical. It is no longer just about starting something independently, but about choosing models that allow you to begin with lower risk and grow over time. As more people look beyond the 9-to-5 and seek flexible business opportunities, the need for simpler, more accessible models becomes even more important. Markets like the Northeast are an important part of this shift, with a strong and growing interest in new opportunities. " The Yatra maintains its momentum, effectively elevating talent from Northeast India to a national platform while sparking a fresh wave of creator-led entrepreneurship throughout the country.

The Oriflame Northeast Influencer Yatra is gaining significant traction, establishing itself as the premier Whosthat initiative while opening fresh opportunities for youth and women. With India’s creator economy expanding rapidly, the Oriflame-backed Whosthat360 North East Influencer Yatra has drawn national attention. This regional campaign serves as a vital platform for budding talent, young individuals, and women across the Northeast.

Having already made a significant impact in major centers including Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, and Itanagar, the Yatra is now moving toward Siliguri and Durgapur. The tour will conclude with a grand finale in Kolkata.

Every stop draws thousands of students, beauty fans, and local influencers, creating a vibrant atmosphere centered on community, commerce, and creativity. The Oriflame Beauty and Wellness Partner Truck serves as the tour’s centerpiece, featuring product displays, skincare workshops, creator auditions, and live beauty masterclasses. This mobile unit allows attendees to get hands-on experience with Oriflame’s wellness, cosmetic, and skincare lines while gaining valuable industry insights and product knowledge.

The Yatra aims to empower students, creators, and women across diverse fields, including travel, food, fashion, beauty, lifestyle, and wellness. More than just a stage for showcasing talent, the program encourages participants to pursue sustainable entrepreneurial paths.

Empowering Through Stories

Commenting on the Northeast Yatra, Vaibhav Sehgal, CEO of Red Pixels Ventures Limited, said, “At Whosthat360, we believe stories are strongest when they come from real people and real places. The Northeast Yatra is not just another IP, it’s a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities. “

Participants have the opportunity to leverage Oriflame’s Brand Partner Program to launch their own businesses, establish independent revenue streams, and generate flexible income by promoting high-quality products. This initiative plays a key role in fostering financial independence, especially for women.

Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, added, “The idea of entrepreneurship is becoming more practical. It is no longer just about starting something independently, but about choosing models that allow you to begin with lower risk and grow over time. As more people look beyond the 9-to-5 and seek flexible business opportunities, the need for simpler, more accessible models becomes even more important. Markets like the Northeast are an important part of this shift, with a strong and growing interest in new opportunities. “

The Yatra maintains its momentum, effectively elevating talent from Northeast India to a national platform while sparking a fresh wave of creator-led entrepreneurship throughout the country.