Union home minister Amit Shah will inaugurate the four-day long Destination Northeast 2020 on Monday.
The four-day-long festival will aim to promote Northeast as tourists’ and investment destination.
The event will take off on World Tourism Day (September 27).
DoNER minister Dr Jitendra Singh on Monday unveiled the logo and song for the festival through a video conference.
Speaking on the occasion, Dr Singh said the Northeastern region will be one of the favourite tourist and business destinations of India post COVID19 and will be an important engine for Prime Minister Narendra Modi’s clarion call of Atmanirbhar Bharat by focussing on “Vocal for Local”.
He said this event is also an effort to make everyone explore the local destinations rather than going anywhere abroad.
The minister said the people should take a pledge to “visit local, travel local and explore local”, thus giving a boost to the local tourism and hospitality industry.
Theme Song and Logo released for #DestinationNorthEast2020, scheduled to take off on #WorldTourismDay, 27 September.
Tap below for THEME song. pic.twitter.com/QY98cMYlKe— Dr Jitendra Singh (@DrJitendraSingh) September 21, 2020
“The festival is not just about tourism, but it’s an invitation to the organisations and specially to the young entrepreneurs who would like to avail the advantage of unexplored potentials of the region,” he said.
Dr Singh said the Narendra Modi government has left no stone unturned when it comes to the development of the Northeastern region.
“Be it Railways, airways or road connectivity, the transformation in the last six years is unprecedented. In the last six years, not only developmental gaps were bridged successfully, but the Northeastern region has also gained Psychological confidence,” Dr Singh said.