beauty
Representative image. Courtesy: Scoop.it

Dabur Gulabari, India’s most trusted natural skin care brand, on Friday announced its association with the most glamorous event of the region – Miss India North East 2018 and Miss Gulabari Beautiful SKIN 2018.

The pageant is being organized to discover the most beautiful and fresh new face of East India, a face that embodies the values of Gulabari – soft, fresh skin with a natural glow.

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The winners of the contest will get a chance to walk the ramp in an international show. They will also get a calendar shoot and ramp shows.

“Dabur Gulabari, a brand offers its consumer the promise of delivering natural rosy glow to her skin and enhances her beauty. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction. With Dabur Gulabari Miss India North East, we are seeking to offer young girls across cities of the Northeast a platform to showcase their beauty and create a name in the world of fashion,” Dabur India Ltd Marketing Head-Skin Care & Home Care, Rohit Prakash Gupta said.

The hunt for North East India’s most beautiful face is open for entire Northeastern states. Girls from the age group of 18 to 25 years can participate in this contest by registering themselves either through digital media portal by e-mailing at [email protected], WhatsApp-8753956162 or social media portal FB link- https://www.facebook.com/Miss-India-North-East 155754461249452/?ref=bookmarks.

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The shortlisted contestants would be invited for a city audition to be held in Guwahati, where from an independent jury will pick finalists.

The finalists would undergo a special grooming programme under the guidance of professionals from the fashion and beauty industry, to prepare them for the grand finale which will be held at Guwahati on December 23.

The grand finale would be judged by leading names from the beauty, fashion and entertainment industry and one of the Dabur Gulabari officials.

“Dabur Gulabari has been adding glow to the faces of millions of young girls for decades now. Dabur Gulabari Miss India North East is an initiative that will also serve as a unique way of spreading beauty awareness among the young and college-going girls of North East India,” Gupta added.