The Nagaland government on Tuesday decided to register the trade name “Naturally Nagaland” under the competent authority to enable easy and free market access to the state’s products.
This was decided at a meeting of the administrative heads of departments and heads of departments of agriculture and allied departments and missions under the Agriculture Production Commission held in Kohima.
The meeting, held under the chairmanship of additional chief secretary and agricultural production commissioner Sentiyanger Imchen, discussed matters relating to marketing of state’s products under the banner of “Naturally Nagaland”.
Imchen said “Naturally Nagaland” is a marketing strategy to help the farmers and entrepreneurs of the state to sell their produce outside the state through Nagaland Handloom and Handicraft Development Corporation and emporiums in Kolkotta and New Delhi.
The main focus of the meeting was to standardise the packaging of products and maintain uniformity in the pricing of different products under different departments and missions like department of under developed areas, Honey Mission, women development etc.
It was also decided to form a committee on pricing of finished products and advertise for designing of “Naturally Nagaland” logo, which is to be printed on all the package of the products under the stated marketing banner.
Its main objective is to assist the remote rural farmers to sell their produce with sustainable margin so as to encourage them for more productivity and better livelihood.