An online shopping website ‘Zizira’ is marketing indigenous products of Meghalaya in a big way.
Targeting consumers across the country, the online shopping website is promoting the famous Lakadong turmeric powder.
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This highly beneficial turmeric is extensively grown at a place called Ladadong near Jowai in the Jaintia hills.
Lakadong turmeric is known for its medicinal qualities.
The curcumin content in Lakadong turmeric is between seven to nine per cent when last tested early this year.
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This is one of the highest, as against two to three per cent in most varieties of turmeric.
Zizira Lakadong turmeric has a high natural curcumin content of above eight per cent.
Curcumin in turmeric gives it its bright yellow color and incredible healing properties.
Some of the health benefits of Ladadong turmeric are:
- Helps heal pain
- Helps protect the heart
- Helps improve brain functions
- Helps promote healthy skin
- Helps ease tummy
- Helps boost immunity
One can use Ladadong tumeric in daily cooking.
Because of its high curcumin, one can make a drink out of it with warm water or milk or make a smoothy.
Consuming is a natural remedy and prevents from many ailments.
Ladadong mirch (chilly powder) is another product that the online shopping website is promoting.
Lakadong Mirch can be had with warm water or milk with or without adding sweetener.
The third product is wildflower honey.
Zizira is marketing a combo pack christened ‘Megha Special Combo’ with all the three products.
The combo pack contains 250 gm of Lakadong turmeric powder, 250 gm of wildflower honey and 50 gm of Lakadong mirch.
The combo pack is priced at Rs 1,300.