Reckitt Meghalaya
A view of the MoU signed.

Reckitt, the global leader in consumer healthcare, has launched ‘The Birds and Bees Talk’ programme in Meghalaya for children and adolescents.

The Memorandum of Understanding (MoU) was signed by A. Ch. Marak, secretary of Meghalaya Education Department and State Project Director, SEMAM, Jenny Synrem State Planning/Community Mobilization/ Gender Coordinator SEMAM-SSA and Ravi Bhatnagar, Director, External Affairs and Partnerships SOA, Reckitt.

Led by Durex, supported by Reckitt in partnership with state governments and implemented by Plan India, ‘The Birds and Bees Talk’ programme has been working tirelessly to educate the youth through its comprehensive growing up, life skills education curriculum, said a media statement.

Through this programme, Plan India and Reckitt aim to lay emphasis on the core principles of inclusion, equity, awareness, consent, and protection, to enable children to grow into responsible, healthy adults, it added.

Also read: Reckitt signs agreement with Nagaland government, launches ‘The Birds and the Bees’ programme for adolescents

By fostering this new partnership in Meghalaya, TBBT continues to strengthen its roots in Northeast India by equipping thousands of adolescents and young people with essential life skills, knowledge, attitude, and values, the statement said.

The programme has developed an e-learning platform ‘Birdsandbeesbuzz’ to deliver sessions to students across the states ensuring that knowledge is not limited by the restraints of physical classes, and an AI-powered Chatbot ‘HeloJubi’ along with a rewards and recognition programme linked to encourage schools, teachers and students to intensively engage with the content.

Also read: Reckitt-led The Birds and Bees Talk celebrates World Sexual Health Day in Northeast

The holistic approach of the program envisages celebrating special days and important health days across the states leveraging its rich music, art and culture.

The focus is on deepening the impact in Meghalaya by equipping thousands of adolescents with a curriculum that will help them make informed choices. It will be executed and implemented across Meghalaya in government and recognised private schools to ensure the maximum reach and beneficiaries.

Commenting on the launch, Ravi Bhatnagar, Director, External Affairs and Partnerships SOA, Reckitt said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children.”

“India needs to focus on comprehensive education which includes life skills as an important part of the holistic curriculum. At Reckitt, our objective has always been to protect, nurture and heal people to create a healthier world.”

“We have been working hand in hand with state governments in North East India to ensure that we empower each youth to live a better, safe life. Today, it gives us immense pleasure to finally launch the chapter in the state of Meghalaya.”

As we embark on this new journey, Reckitt along with Plan India will only work towards betterment of each youth of Meghalaya and entrust our five pillars: awareness, consent, inclusion, equity and protection. We are humbled to get the support of Meghalaya government and authorities to join us in this initiative,” Bhatnagar added.

The curriculum is divided into 14 key themes or chapters that divided into two levels: ages 10-14 and 15-19. The programme is building and launching its digital ecosystem to ensure that the COVID19 pandemic does not hinder learning and development.

Mohammed Asif, Executive Director, Plan India stated, “Plan India has been working for more than two decades to improve sexual and reproductive health services and rights for all children, adolescent girls and young women and men in different parts of India.”

“The partnership with Reckitt has paved the way for a new and better tomorrow. We strongly believe that adolescents and young people must be enabled, equipped and empowered for their holistic development.”

“I am happy to share that the ‘The Birds and The Bees Talk’ Project in Meghalaya seeks to enable and equip adolescents and young people with awareness and access to the sexual and reproductive health services and rights, which is important for strengthening gender equality in our country,” Asif added.

Avatar photo


Northeast Now is a multi-app based hyper-regional bilingual news portal. Mail us at: