Manipur Governor Dr Najma Heptulla on Saturday launched 150 New Craft Souvenirs of Manipur designed under Mission for Economic Empowerment of Traditional Artisans & Craftsmen (MEETAC) at Darbar Hall, Raj Bhavan in Imphal.

Addressing the gathering, the Governor said the launching of the ‘Innovative Craft Souvenirs of Manipur’, Craft Map of Manipur and MEETAC website will help the artisans and craftsmen to expand their existing range of products by utilizing local resources and skills.

“It will be instrumental in creating a brand for Manipur and in turn for MEETAC, under whose name these Souvenirs would be marketed,” she said.

“There is no match for the rich arts and culture of the state and is yet to get its due recognition in the global scenario,” the governor added.

“They have set a benchmark of quality and excellence that is quintessentially Indian,” the Governor added.

“The skills of our artisans are living symbols of self-reliance and exemplify our heritage of creativity, aesthetics and craftsmanship,” she further added.

“As a highly decentralized activity, the handicrafts and handloom industry of Manipur is a shining example of using local resources and skills,” she added.

The Governor further added said the handicraft and handloom sector in Manipur is unorganized.

“The market potential of Manipur’s crafts has not been tapped properly, particularly outside the State,” the Governor said.

“Under the expert guidance of National Institute of Design (NID), Ahmedabad, MEETAC has developed a new chain of Craft Souvenirs of Manipur,” she infomred.

“About 150 new souvenir designs for 7 (seven) traditional crafts have been developed by different artists from Manipur‘s various districts,” the Governor further said.

She further said the local artists would get up-to-date information about new market trends and initiatives of MEETAC from the website.

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