Doordarshan, the country’s public service broadcaster, is going to launch an exclusive channel to be known as DD Arunprabha.
Prime Minister Narendra Modi is scheduled to inaugurate the channel at a public meeting in the morning of Saturday in Itanagar.
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DD Arunprabha will be a dedicated channel primarily for the states of Arunachal Pradesh and Sikkim besides the other states of the Northeast.
It will be a 24×7 satellite channel with its headquarters set-up at DDK, Itanagar.
DD Arunprabha will be the 24th satellite channel of Doordarshan and will be available in the DTH mode.
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The Kendra has geared up with all latest technological facilities to meet the professional broadcast requirement such as digital earth station besides out-door and in-door programme productions facilities.
DD Arunprabha will showcase the multi-ethnic social fabric of the land of the rising sun. All the other north-eastern states are also going to participate in the platform of DD Arunprabha to promote their distinguished culture.
The Kendras of the region have produced specially designed programmes on various themes for the channel like travelogues, cuisine shows, music band shows, village lives, reach bio-diversity of the north-eastern region besides showcasing the rapid development of the region.
DD Arunprabha will also telecast a daily regional news bulletin in Hindi at 6.15 pm. This bulletin will keep the people informed and updated about various socio-political issues concerning the state of Arunachal Pradesh and other states in general.
Thrust is given to promote the channel as an entertainment channel to cater to the tastes of new generation viewers too.
A number of high level officers of the Ministry of Information & Broadcasting, Government of India including Amit Khare, secretary, Ministry of I&B, Supriya Sahu, director general, Doordarsahan and other senior officers will attend the inaugural ceremony of DD Arunprabha.