India’s largest primary research and data analytics company, Chrome Data Analytics and Media has been chosen to analyze the counting of polls in Meghalaya, Tripura and Nagaland for Doordarshan.
The company will be involved in live data collection, processing of the poll data and providing it to the national news broadcaster on the counting day of the Assembly Elections.
The project will have equal parts of Chrome DM’s proprietary technology empowered platforms for quick data collection and analysis, as well as on-ground presence of representatives of company in all counting booths.
Chrome will also develop a customized, one-stop dashboard for the channel for real-time information dissemination, reported Business Standard.
“The Doordarshan project is an exciting and challenging brief, and is a natural extension of our in-depth election studies over the past few years. It is the perfect example of a confluence of on-ground infrastructure and cutting-edge technology that modern research. We look forward to delivering excellence by providing the fastest coverage and real time analyses,’ said Chrome Data Analytics and Media chief Pankaj Krishna.