An interaction with the college students and NSS volunteers on Life for Pledge campaign at Guwahati on August 24, 2018. Photo: Northeast Now

Pledge for Life campaign, which aims at saving children from tobacco, has been initiated in Assam on Friday. The campaign started in three universities at Dibrugarh, Silchar and Guwahati. The Pledge for Life campaign aims at preventing children from initiating the use of tobacco.

The National Service Scheme (NSS) in Assam has more than two lakh volunteers.  A ‘Pledge For Life’ project in collaboration with the NSS was launched in Guwahati. Under this project several activities like sensitization, debates, poster competitions and rallies will be conducted to create awareness among college students.

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During the 7-day camp, one day will be devoted exclusively to tobacco control.  Two nodal students will be appointed in each NSS unit to monitor the activities. After the pilot in these three universities, it will be rolled out to other colleges in the state of Assam.

A very fruitful interaction with the college students and NSS volunteers of Dispur College and Dakshin Kamrup Girls College took place on Friday. Team from Sambandh brought to notice of students the epidemic of tobacco in Assam and India. Students were shocked to learn that tobacco harms every organ of the body and leaves families devastated with the suffering. Students came forward during the discussion and gave ideas to prevent themselves and next generation from this deadly product.

Dipak Kumar, assistant programme advisor, NSS Northeast region said, “This is a noble cause and we from NSS fully support to make our society tobacco-free. Our NSS units will be working in the entire North East region on Pledge For Life campaign.”

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As per Global Adult Tobacco Survey 2017, Assam has 1.05 crore tobacco users which is 48.2%. More than 34,000 deaths per annum are occurring in the state of Assam only due to tobacco consumption and the biggest concern is that 140 children everyday start using tobacco in some form in the state.

GM Hazarika, director, Assam Administrative College, said, “If we can save our future generations from this preventable cause of death, we will have a very healthy society. I highly appreciate the efforts of Sambandh Health Foundation, Tata Trusts and National Service Scheme in strategizing for a Tobacco Free Assam.”

Applauding efforts of NSS, Pradeep Mathur, Trustee, Sambandh Health Foundation, said, “With two lakhs volunteers in NSS, great social reform can be brought in order to save our future generation from tobacco.”