Hotel major Cygnett Hotels and Resorts has planned to make its foray into Upper Assam as well as in neighbouring Arunachal Pradesh.
The hotel fastest growing chain will open two hotels at Itanagar in Arunachal Pradesh and Dibrugarh in Upper Assam in April and September respectively.
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“Both towns will get hotels with international service standards,” Cygnett Hotels and Resorts managing director Sarbendra Sarkar said.
Both will be in the 3-star category.
Dibrugarh is the tea hub and an industrial hub, while Itanagar is the capital of Arunachal Pradesh. Both the hotels are of the Cygnett Inn brand.
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The company said the Cygnett Inn is the budget brand that does not adhere to the “budget” definition in any way except in its prices. It is a full service hotel with modern design, next generation in-room technology.
Other hotels which are in the pipeline in the Northeast are in Manipur and Meghalaya (Shillong, and Cherrapunji) and partners for those projects are being finalised.
The company already has Cygnett Inn Repose in Guwahati and Cygnett Park Meghna in Bongaigaon.
“We are doing extremely well with 75 per cent plus occupancy,” he said.
Cygnett in 2016-17 has successfully added 1,000 plus rooms in the market space and is looking forward to adding 5,000 plus rooms by 2020.
The company has seven brands for different target groups.
The company has adopted cloud-based central reservation system (CRS) and online reputation management (ORM), which allow the hotel chain to increase brand visibility and high room revenue through its distribution and e-commerce.
Guwahati has already seen the entry of major hotel chains and most of them are doing very well.
Cygnett has 13 operational hotels in India and one in Nepal. The company expects to add around 14 more hotels in 2018.