HDFC Bank #Parivartan, an umbrella programme of the bank for social initiatives — impacted the lives of over 30.5 lakh people in Assam in 2020-21.
The bank reached out to 94 villages across 6 districts – Darang, Kamrup, Lakhimpur, Nalbari, Dhemaji, and Biswanath Chariali.
“#Parivartan aims at mainstreaming economically & socially-challenged groups across the country by ushering growth, development and empowerment,” the bank said in a statement.
HDFC Bank spent Rs 634.91 crore through #Parivartan nationally and emerged as one of India’s largest CSR spender in 2020-21. This was 18.5% more than the previous year, it said.
Parivartan highlights in Assam:
Sandeep Kumar, Branch Banking Head, HDFC Bank said, “Committed to developing sustainable ecosystems through various partnerships, we identify & support programmes that seek to develop & advance communities.”
“The teams between the bank, CSR department and NGO partners work closely to identify areas, locations and people to work with. This helps us in addressing the most pressing issue to work upon,” Kumar said.
“Although our programmes are holistic in nature, initiatives that delivered the maximum benefit in the state were training more than 50,890 teachers thus benefitting over 6 lakh students and conducting over 75,240 financial literacy & inclusion camps that benefited over 5.7 lakh people,” he added.
Empowering Youth For Improved Employability:
Natun Salmora village, Lakhimpur district: Manasjyoti is a young college dropout and the only earning member in a family of five.
He faced immense financial difficulties in making ends meet, tried hands at various professions without much success in absence of any vocational skill.
HDFC Bank Parivartan in partnership with IGSSS provided training to Manasjyoti on ‘Animal Husbandry’ at Lakhimpur College of Veterinary Science in 2018.
Seeing his interest in poultry farming, he was given 200 chicks for the development of his farm and area.
He was also provided with a chicken cleaning machine to help with quick cutting and selling at his meat cutting and selling shop which he opened up in 2020.
“With aid of training and further support, Manasjyoti is earning Rs.15,000 to Rs.20,000 per month and has been able to purchase many batches of chicks,” the bank said.
He has expanded his business with a meat cutting and selling shop and his income has increased to around Rs.45000 per month. Once an unemployed youth, he is now a very successful entrepreneur in his community.
HDFC Bank adopted five areas under #Parivartan for holistic social work – Rural Development, Promote Education, Skill Training and Livelihood Enhancement, Healthcare & Hygiene, and Financial Literacy and Inclusion.
The Sustainability element in the Integrated Annual Report outlines the work undertaken by the Bank by engaging with the communities to work on reducing poverty, achieving zero hunger, providing clean water & sanitation, quality education, and creating sustainable cities and communities to name a few.