Assam tourism department is going to review its contract with global icon Priyanka Chopra for promoting the State under the Awesome Assam campaign.
As her two-year agreement is nearing completion by the end of 2018, the State government will take a call on its renewal on merit.
State Tourism Minister Himanta Biswa Sarma on Tuesdasy told reporters that the government would shortly launch another ad series with Priyanka Chopra as part of the Awesome Assam campaign.
The Quantico star would be in Assam next month for a three-day shoot for the campaign.
Since her association with the State tourism in December 2016, Priyanka Chopra has been a part of only one ad campaign which, according to the tourism department, has been a grand success on the foreign and home turfs.
“As she has been very busy with her assignments abroad, the previous shoot was scheduled outside Assam. After the next promotional series is out, we will review the overall contract and would see how much it has helped us in promoting Assam as a tourist destination. Then only we will decide whether or not to continue this association,” the minister said.
Season 3 of the American drama thriller series Quantico starring Priyanka Chopra as Alex Parrish would be premiered on April 26 after which she is supposed to come to the State.
The State government has also decided to up the advertisement budget this year. “Last year, we spent Rs 16 crore on advertising Assam tourism. This time Rs 25 crore has been earmarked for initial ad expense that would be replenished with supplementary grants,” Sarma added.
The overall tourism budget this year is Rs 89 crore.