Guwahati: Assam will launch a dedicated over-the-top (OTT) platform to promote Assamese cinema, folk music, documentaries, literature and other regional content, Chief Minister Himanta Biswa Sarma announced on Monday.
The chief minister said the initiative forms part of the vision outlined in the Assam Budget 2026 and is aimed at creating a digital platform for showcasing content from the state.
“Dear OTT platforms, make some room, Assam’s joining the list,” Sarma said in a post on X.
He said the proposed platform would feature Assamese cinema, folk music, documentaries, literature and other regional content, providing a dedicated digital space for stories rooted in the state’s culture and traditions.
The platform is expected to offer filmmakers, musicians, writers and other content creators in Assam a dedicated avenue to showcase their work while helping regional productions reach wider audiences.
The government has not yet announced the platform’s launch timeline or operational framework.
The announcement comes as states increasingly explore digital streaming platforms to promote regional languages, culture and creative industries. Meghalaya has already launched Hello Meghalaya, a state-backed OTT platform that streams Khasi, Garo and Jaintia films, documentaries, music and other local content.
With the proposed platform, Assam aims to strengthen its creative ecosystem and expand the reach of Assamese and other regional content to audiences within and beyond the state.