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Assam’s Subhasish Das has become the only Indian to win an advertising concept creation contest titled ‘Pamper Premium Care Saudi Arabia Campaign Award Contest’.

The other two winners are Gi Leiva of Argentina and Leonardo Montegegro of Colombia.

The three winners will receive a cash prize of USD $2000.

Pampers had created a global contest for the creation of an advertising concept that can help in marketing their Premium Care range of baby diapers in Saudi Arabia.

The most innovative concept would then be used by a team of video makers to create videos with impactful content that can help in effective marketing of the Pampers Premium Care baby diapers in Saudi Arabia.

Pampers had selected the advertising concepts of the three contestants from India, Argentina and Colombia among a large number of participants across the globe.

The final videos created using the advertising concept of these three persons will later be shared across Pampers Saudi Arabia social channels.

According to the contest, each participant was asked to submit a concept that had to include one storyline, detailing the overall idea that links the product features together.

Apart from an innovative storyline, the participants were also asked to submit five feature guides that should tell how the participant intends to dramatize each of the five core features of Pampers Premium Care.


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